The GOOD WORD Story

Our journey from kitchen experiment to protein aisle revolution is a tale of innovation, determination, and a lot of burnt cookies.

From Protein Balls to Cookie Dreams

Our story began in 2019 with a simple mission: create healthier treats that people actually want to eat. I was a personal trainer at the time and started by crafting protein balls for my clients' meal prep. This soon evolved into a clean cookie dough – delicious, but not quite the protein powerhouse we'd become.

The Protein Cookie Epiphany

2021 marked a turning point. Noticing a gap in the market – plenty of protein bars, but a distinct lack of protein cookies – I saw an opportunity. The kitchen became a lab, and the quest for the perfect protein cookie began.

The goal was ambitious: create a protein cookie that tasted like a real treat, not a compromised health food. Traditional ingredients were swapped for healthier alternatives – almond flour for white flour, coconut sugar for white sugar. The result? A soft, chewy protein cookie that doesn't taste like it's trying too hard to be healthy.

What Sets GOOD WORD Apart

In a market flooded with options, GOOD WORD stands out:

• More protein per serving than the original protein cookie brands
• A soft, chewy texture that rivals traditional cookies
• An ingredient list that reads like a pantry shelf, not a chemistry textbook
• Distinctive, futuristic-retro packaging that catches the eye and imagination

Our Mission: Keeping It Real

At GOOD WORD, we're not nutritionists, and we don't play ones on TV either. Our mission is simple: create protein-packed treats with recognizable ingredients. We believe healthy eating doesn't have to be complicated or boring.

The GOOD WORD Promise

From its humble beginnings in my apartment kitchen (doughn't worry, it’s made in a much cleaner place now) to its place on store shelves, every GOOD WORD cookie embodies our commitment to quality, taste, and transparency.

We're here to prove that you can have your protein cookie and enjoy eating it too. That's our GOOD WORD, and we're sticking to it.

-Brad, founder & ceDOUGH 👋