Protein snacks that taste like snacks.

Go soft and chewy with Protein Cookies, or try Protein Squares for a soft-baked bite with a little crunch. Both have 10g protein and come individually wrapped.

Free U.S. shipping · 30-day satisfaction guarantee

4.9 out of 5 253 protein cookie reviews

Good Word Protein Cookies and Protein Squares

Soft-bakedLike your grandma's cookies

Gluten-freeCashew butter + almond flour base

Sweetened with coconut sugarNo sugar alcohols

No seed oilsNo natural flavors

The Protein Pack

Chocolate Chip Protein Cookies with the individually wrapped package
  • gluten-free
  • grain-free
  • dairy-free
  • no seed oils
  • no sugar alcohols
  • no natural flavors

People come back for the taste.

“Preferred snack as a personal trainer and busy traveler.”

JoEllen M.Protein Cookie review

“Best snack for me and my kiddo.”

Abigail R.Protein Cookie review

“Good Word Cookies have truly become a staple in my life. I can't imagine going without them at this point!”

Bryan J.Protein Cookie review

Read Protein Cookie reviews

Cookies or Squares?

The bite

Cookies Soft and chewy
Squares Soft-baked with a light crunch

Protein

Cookies 10g per cookie
Squares 10g per square

Calories

Cookies 190 to 210 across the three named flavors
Squares 160 for Brownie Crunch and Blondie. Cinnamon calories pending.

Flavors

Cookies Chocolate Chip, Double Chocolate, Peanut Butter Chocolate Chip, Variety Pack
Squares Brownie Crunch, Blondie, Cinnamon Crunch

Pack sizes

Cookies 12, 24, 36, 72
Squares 12, 24, 36, 72

How to buy

Cookies Subscription available, with one-time purchase selected first
Squares One-time purchase

Our Story So Far

Trays of homemade chocolate chip cookies cooling on parchment in Brad's apartment kitchen
In 2020, I started making protein cookies in my apartment kitchen and the only reason my roommate didn't kick me out is because he was getting free cookies.
Brad in a hairnet next to oven racks of cookies in production
We're in a lot more stores now, and production has moved out of the apartment.
Hand holding a GOOD WORD Soft-Baked Protein Square Blondie Crunch package, 10g protein, dairy-free, gluten-free
In 2026, Protein Squares joined the lineup.

Find us in stores

Questions, answered

  • What is the difference between a Cookie and a Square?

    Cookies are soft and chewy the whole way through. Squares are soft-baked with crispy protein pieces inside, so you get a light crunch. Both have 10g of protein and both come individually wrapped.

  • How much protein is in each one?

    10 grams, in both the Cookies and the Squares.

  • Are Cookies and Squares gluten-free?

    Yes. Cookies and Squares are gluten-free and dairy-free. Cookies are also grain-free. Squares contain crispy protein pieces made with rice starch, so they are not grain-free. Both formats contain almonds and cashews, and the Peanut Butter Chocolate Chip Cookie also contains peanuts.

  • How many are in a box?

    You pick: 12, 24, 36, or 72. Every one is individually wrapped.

  • Can I subscribe?

    Cookies can be bought once or on a subscription you can skip, pause, or cancel anytime. Squares are one-time purchase for now.